As part of a product management class (2018), I developed a plan for launching a new feature for a product. The product I picked was Chowbus, a mobile app that allows you to order from a variety of Asian restaurants in Chicago in just one delivery. My interest in Chowbus stemmed from (1) being an enthusiastic customer myself and (2) the belief that their platform had great potential due to its novel approach to food delivery and ability to tap into a traditionally tech-resistant restaurant network. (Based on my own family's traditional Chinese restaurant business.)
My idea was to include a feature that would generate customized menu presets, so that customers could (1) discover new dishes and at the same time (2) reduce their search costs. It would reinforce Chowbus's value proposition in terms of allowing restaurants in Chicago that ordinarily would not have capabilities to set up a delivery system to have a presence in the market. More restaurant choice would also allow customers to discover new dishes from new restaurants. At the same time, pre-selecting suggested dishes would alleviate the existing customer pain point of busy professionals having to spend time deciding between options.
